Shields & Company is pleased to announce it advised Sweda Company, LLC (“Sweda”) in its sale to SnugZ USA, LLC (“SnugZ”), a portfolio company of Tower Arch Capital. Founded in 1976 and headquartered in City of Industry, CA, Sweda is an ASI Top 40 supplier of promotional products.
Jim Hagan, CEO of Sweda, said “Shields & Company’s extensive industry knowledge, emphasis on deal preparation and timing, and determination to find the best partner led us to an outstanding outcome. The Shields team provided guidance throughout the entire process and minimized the burden on management, so we could focus on running the business. SnugZ is exactly what we were looking for in a partner, and we could not be more excited for this next chapter.”
“The combination of Sweda and SnugZ brings together two leading Top 40 Suppliers that share a common culture and commitment to quality and customer service” said Chris Nicholas, Managing Partner of Shields & Company. He went on to say “We are thrilled to have had the opportunity to work with both parties and look forward to the continued success of the combined organizations.”
“It was a pleasure working with Jim Hagan and the Company’s talented leadership team. With the addition of Sweda’s industry-leading decorating capabilities and leadership in key product categories, SnugZ is well-positioned for continued success,” added Darwin Olympia, a Managing Director with Shields & Co.
Doug Waddoups, Jordan Toone, and Spencer Romney of Parr Brown served as Sweda’s legal advisors. Jeff Michelson of CohnReznick LLP provided transactional accounting services to the seller.
Shields & Company acted as financial advisor to Sweda in the above transaction.
Shields & Company
